Proton Holdings Bhd's latest Proton Saga has seen bookings (click image to enlarge)
reach 23,000 with a waiting period of between five and six months for delivery of the units.
Managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the company would continue to give consumers what they want.
“We see such market response as one of the indications that we're on the right track in our strategy to produce the right car for the right market at the right price,” he said at a customer appreciation day at the Proton Centre of Excellence here on Sunday.
On the waiting period, he said Proton was stepping up production to accelerate the delivery to meet demand.
Syed Zainal said the company was now seeing the outcome of the concerted efforts and initiatives to improve operational performance and customer satisfaction via the Proton Customer Action Team – an integrated team made up of representatives from manufacturing, quality control, vendors, sales, after-sales, 24-hour assist and Proton i.care hotline.
“As a result of Proton's continuous improvement activities and initiatives, product quality has shown a marked improvement with a positive decline in the vehicle defects-per-unit from the introduction of the Waja in 2000 until the latest model as reflected in the recent JD Power Initial Quality Survey Study 2006/2007,” he said.
He said the survey, among other things, showed the Savvy retaining its position among the top three of the small car segment while the Wira stayed in the top three spot in the mid-size entry segment.
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